Building the Future of Human Optimization
The country's best value on research-grade labs — plus an intelligent Insider Portal of science-based tools to turn results into progress.
Trusted at scale
Real results, nationwide
0+
biomarkers analyzed for our members — and counting
Updated live as new lab results come in. No personal data — just the running total.
Available in all 50 states
CLIA-certified labs and 4,000+ patient draw sites, coast to coast.
4,000+ real Labcorp, Quest & BioReference service centers
Plus a lab requisition for residents of all 50 states
Why Insiders join
More than the best value on labs.
Research-grade labs at a fraction of retail — plus an intelligent platform to act on every result.
Up to 90%
Below retail lab prices
$0
Lab draw fees
25% off
Thorne supplements
$500+/yr
Typical savings
Inside the Insider Portal
An intelligent platform to act on your data
Tap any card to see exactly what it does for you.
FitSights AI
A private AI that reads your own labs, nutrition & training.
Tap to see the valueFitSights AI
Ask about your results in plain language and get answers drawn from your actual labs, nutrition, training and biometrics.
Why it matters
Grounded in your own data — and de-identified, so nothing personal reaches the model.
Lab Analytics
Every biomarker over time, from every source.
Tap to see the valueLab Analytics
Chart any marker across all your draws — Labcorp, Quest, uploads and practitioner orders — on one timeline.
Why it matters
Overlay the changes you made to see what actually moved each number.
Protocol Designer
Schedule recurring draws and track markers to target.
Tap to see the valueProtocol Designer
Build a testing protocol around a goal, set target ranges, and follow each marker over time with re-test reminders.
Why it matters
Order the exact draws at your Insider price — no separate checkout.
Nutrition
Meal plans to your macros, synced to what you eat.
Tap to see the valueNutrition
Generate plans built to your exact macros and sync real intake from Cronometer.
Why it matters
Turn any plan into a one-tap Instacart cart — with body-comp and longevity insight.
Training
Periodized programs with full set-by-set logging.
Tap to see the valueTraining
Run structured, periodized training with complete workout logging — included with your membership.
Why it matters
Training, nutrition and bloodwork in one place, each informing the others.
Biometrics
Log vitals and auto-sync your wearables.
Tap to see the valueBiometrics
Track weight, HRV, resting HR and more, with wearable and Cronometer data flowing in automatically.
Why it matters
Real statistics — trends, correlations, confidence intervals — not just a chart line.
Journal
Note what you changed, when you changed it.
Tap to see the valueJournal
Log supplements, diet, training and life events as you go, in seconds.
Why it matters
Every entry overlays on your biomarker trends, so your data tells a story.
Integrations
Connect Cronometer, wearables & health platforms.
Tap to see the valueIntegrations
Link your nutrition, sleep, recovery and activity sources in a few taps.
Why it matters
Everything flows into your analytics and your private AI automatically.
Choose Your Plan
Every Insider plan unlocks member lab pricing and the full optimization portal — AI, analytics, protocols & more.
Pay-As-You-Go
scienceIdeal for one-off testing with no membership commitment.
What's included
- scienceCore biomarkers
- dashboardResults dashboard
- receipt_longTransparent pricing
- local_hospitalLab integration
paymentsPay as you go
Get StartedStandard Insider
workspace_premiumBuilt for consistent testing at a flexible cadence.
What's included
- scienceInsider savings
- neurologyFitSights AI
- water_dropNo draw fees
- insightsEarly results
- clinical_notesLab reviews
- biotechCustom panels
- edit_noteJournal + Lab Analytics
- monitor_heartBiometrics tracking
- loyaltyLoyalty savings
*Cancel anytime, hassle-free.
savingsbilled every 12 weeks
Choose StandardPremium Insider
workspace_premiumMaximum savings plus premium-level access.
What's included
- verifiedEverything in Standard
- assignmentProtocol Designer
- auto_awesomeFitSights Research mode
- hubWearable + app integrations
- stacked_line_chartAdvanced analytics
- restaurantNutrition Insider
- fitness_centerTraining App
- local_pharmacyThorne dispensary
- support_agentPriority support
- family_restroomFamily discount
- rocket_launchEarly access
*Cancel anytime, hassle-free.
savingsbilled annually
Choose PremiumAccess to 400+ biomarkers
Results dashboard
Insider savings on biomarkers
FitSights AI assistant
Custom panels with savings
Digital journal + lab analytics
Biometrics tracking & stats
No draw fees
Early lab result access
Discounted lab reviews
Loyalty discounts
Protocol Designer
FitSights Research mode
Wearable & app integrations
Nutrition Insider access
Fitomics Training App
Thorne supplement dispensary discounts
Priority Insider Support
30% off for one family member
First access to new tools & plans
Price / month
Our Team
Real Scientists. Real Support.
We're PhDs, physicians, nurses, and scientists — real humans behind every result, building the intelligent tools that help you go deeper. Every member, every result, every decision matters to us.
Cody Haun, PhD, CSCS, ASN
Chief Executive & Science Officer
David Hardin, MD
Chief Medical Officer
Aaron Feld, MS, CSCS
Chief Operations Officer & Head Coach
Courtney Haun, PhD, MPH
Chief Administrative Officer
Kerrily Murphy, MSN, CRNP
Director of Operations & Nurse Practitioner
Sammy Chatham, PhD(s), MA
Director of Research Labs Operations
Jen Groben, BS, PN-L1
Director of Nutrition Operations
Daniel Lawson, PhD, CSCS
Director of Fitness Operations
Sierra Calhoun, MHA
Healthcare Coordinator
Casey Metoyer, PhD, CSCS
Exercise & Sport Scientist
Kevin Carroll, PhD, CSCS
Exercise & Sport Scientist
Amy Horn, BSN, RN
Registered Nurse
Whitney Rivers, BS
Fitness Lab Lead & Coach
Erik Bustillo, MS, RD, FISSN
Registered Dietitian
Michelle Sadowitz, MS
Clinical Nutrition Specialist
Christopher Jahraus, MD
Clinical Consultant
Christopher Vann, PhD
Scientific Advisor
Ready when you are
The best lab pricing in the country — and the smartest portal to act on it.
Most members save $500+ a year on labs alone — the membership pays for itself, and the optimization portal comes included. Cancel anytime.